Social Medias : The Social Networks

Social Medias : The Social Networks: Facebook is a social networking site that had its beginnings as a sort of online college yearbook created by Harvard students. It has...

Social Medias : Why Social Medias Are Very Important for Businesse...

Social Medias : Why Social Medias Are Very Important for Businesse...: Prior to the rise of the internet, most businesses depended on offline marketing tactics. As the web expanded, many businesses venture...

The Social Networks

Facebook is a social networking site that had its beginnings as a sort of online college yearbook created by Harvard students. It has since expanded to be one of the most popular social sites on the web, allowing both personal profiles and business pages to post information, images, videos, polls and more. When a user “Likes” a Facebook profile or Page, they can view all of their posts by that account on a “Timeline”.

Businesses need a Facebook Page in order to remain competitive. A Facebook Page is one of the easiest ways to start gaining brand recognition online, and can be used for advertising, promotional offers and giveaways as well as providing a place to interact with customers, clients or patients by sharing information, providing advice and answering questions or concerns.

Twitter was created as an internal text messaging system for a pod casting company, and has become one of the most used social sites in the world. The short, 140 character “Tweets” provide a way to quickly communicate small nuggets of information. When a user “Follows” a Twitter account, they can view all Tweets by that account in a “Feed”.

Businesses need a Twitter account in order to monitor what is being said about their brand in real time, to deliver information and encourage engagement from fans, and even to deliver fast customer service if needed in response to a complaint or question.

LinkedIn is a social network which was created specifically for networking between professionals, and can act as an online business card. When a user creates a profile, they can search for others in the same field or industry and invite them to “Connect”. Those who are connected can view updates posted by their connections in a rolling feed.

Businesses need a LinkedIn account because it is the most professional social networking site on the web. Users can join groups to network with others in their field, and stay up to date on industry news, business opportunities, and job postings. This platform is especially helpful for those looking to create B2B connections.

Google is currently the largest search engine on the web, and has its own social networking platform known as Google +. With a Google profile, users can create “Circles” that include different types of contacts, and share content with specific groups while viewing content from users they follow in a “Stream”.

YouTube is a video sharing network owned by Google and integrated with Google +. Users can upload videos, share, comment on and vote for their favorites. Businesses or individuals can create channels which can be subscribed to by others who then receive notifications when new videos are posted.

Businesses need a Google Profile and YouTube account in order to share information to select groups of people, and tap into the power of visual digital media. Studies show that internet users respond more readily to images and videos than to solely text based content.

Pinterest is one of the newest social sites on the web. It was created as a way to collect and share like images. Users can “Pin” images to “Boards”, and follow other users to like, comment on or “Repin” their pins. This can be an incredible marketing tool for product based businesses.

Businesses need a Pinterest account to engage image driven consumers and to strengthen brand recognition. Pinning images from topics both directly and indirectly related to a business’ industry or niche can attract a wide range of potential customers.

Why Social Medias Are Very Important for Businesses?

Prior to the rise of the internet, most businesses depended on offline marketing tactics. As the web expanded, many businesses ventured online by creating a website to represent their company. These sites were developed to rank high in search engines for specific keywords.

For example, a dentist located in Long Island, NY, would create a site which used the keywords “dentist in Long Island” and try to get other websites to post links back to his site in order to make search engines like Google show the site in the results when web searchers typed in those keywords. This is known as SEO, or “search engine optimization”.

Locating a business website was soon not enough for many online searchers, who wanted to not only find a dentist in Long Island, but to find out what people were saying about the dentist’s practice. Review sites sprang up all over the web, but these were easily manipulated by businesses posting positive reviews for themselves and negative reviews about their competitors.

More and more internet users started turning to social networking sites to get real time, honest information about local businesses from their peers. The social platforms responded by making their sites more user friendly for business usage. The direct access to consumers and easy modes of interaction make social sites a perfect place to attract potential new customers, clients or patients.

The following are some of the basic important points businesses get from social media:

1. Businesses can reach more people and gain attention

2. Social media can be used to give people something to remember

3. Social media can be used to present solutions.

4. Social media gives businesses control over their image.

What is Social Media?

A Social Media, simply speaking could be visualized as a website that does not just give you information, but interacts with you while giving you that information. The basic objective of all social medias is sharing information. By providing helpful information in an easy to access format, businesses can reach more people and gain attention.

Social media can be used to give people something to remember, present solutions etc. Social media gives businesses control over their images.

One of the fastest growing job markets today is in the field of social media! The web has become the first place most people look to make purchasing decisions, and they depend on social media for advice and guidance from their peers.

Businesses that formerly depended on Yellow Pages ads, direct mail marketing and in store advertising are realizing that they cannot neglect online marketing. However, many of these business owners have no idea how social media works, let alone how to leverage it to increase their sales or positively promote their brand.

There is a desperate need for socially savvy marketers who can take these businesses and build an online presence for them. 

The following are the most widely used social medias in the world:

• Facebook Pages
• Twitter Accounts
• LinkedIn Profiles
• Google Accounts
• YouTube Channels
• Pinterest Boards